Not other smartphones, but Apple Watch will beat iPhones

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If you want to finance a base model iPhone XS Max, you're actually going to pay a premium of more than 50 percent on a monthly basis above the figure Cook quoted; US$45.79 per month.

"Taking photos, watching videos, FaceTiming, Fortniting, even writing emails felt more immersive on the big phone", she writes. This whole production is like the iPhone xs Max is 1398 dollars.

"The iPhone XS and XS Max follow in the footsteps of S-year iPhones - they're faster, with better camera hardware ... but except for dual SIM support, there isn't a brand-new feature like Touch ID or 3D Touch this time", CNET's Scott Stein said. You don't have a separate one anymore.

In his latest note, a copy of which was obtained by Apple Insider, Kuo notes that Apple's "high-price strategy" appears to be paying off, citing how iPhone XS Max launch shipments, in particular, have thus far been pushed back into October, depending on color, carrier, and configuration. Apple no longer sells the iPhone 6S, iPhone X, and most notably, the iPhone SE.

The Apple iPhone XS Max will be available in three colour options - gold, silver and grey.

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As an iPhone 8 owner, I'm now paying nearly the exact amount that Cook referenced, in fact, US$29.12 per month. It would feature the same internals as the year-ago iPhone model, the iPhone 6S, but in the package of the 4-inch iPhone 5S. Apple also dropped the price of the iPhone 7 and iPhone 8 to $499 and $599, respectively.

Clearly, if you care about getting those streaming series without a single hiccup, you will want to get the iPhone XS or iPhone XS Max.

Of course, waiting another year for the next iPhone will see a redesign in the physical appearance of the device as well as yet another specification bump, so it may be beneficial if you do own the iPhone X, holding off upgrading for another year.

All of these different versions of the iPhone, available in a dizzying array of different storage configurations and colors, make it more confusing than ever for the average person who's interested in buying a new iPhone.

The iPhone XS starts at $999, while the more affordable iPhone XR starts at $749.