Google, whose parent company is Alphabet Inc., said it is making changes to some of its core products to make its data collection practices easier for users to understand. There the user will see options to either delete the last hour of search activity or all search activity the person has ever conducted.
Google is rolling out this change in Chrome and other desktop and mobile browsers today, and will be pushing the change to the Google app on iOS and Android "in the moving weeks". This will lead you to a page where you can review your search activity, delete some or all of it, and manage how Google collects your web and app activity as well as voice searches. Now, the procedure has become easy and convenient.
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Users will also be guided toward privacy controls where they can prevent Google from collecting certain types of personal data through its search engine. It also gives you easy access to "Google-wide" controls, such as tracking activity on Google's sites and ad personalisation. Furthermore, users can also access their Activity Controls, which essentially lets you decide what information Google saves to your account and uses to make Search and other Google services faster, smarter and more useful. Now users can view and delete recent search history directly from Google search.
Tap "Your Data in Search". For example, after you delete a specific Google search from My Activity, we'll delete what you searched for, but we might keep information about how often you search for things. Every time you make a search query on Google, and you happen to be logged into your account simultaneously, Google maintains a record. User data is of paramount importance to different parties these days, and hence, it becomes important for the tech giants to protect the data of their users, lest they want to become the next Facebook.