Amazon’s gift? Free holiday shipping for everyone

Adjust Comment Print

Not to be beaten on its home turf, Amazon is already looking to counter Walmart and Target with its own bolstered free shipping.

"We know many of our customers are starting to think about Christmas presents, parties and decorations at this time of year and we're excited to offer great deals when shoppers need them most" said Doug Gurr, Country Manager at Amazon UK.

Target last month said it would offer free two-day shipping on hundreds of thousands of items, with no minimum order size, from November 1 to December 22 - a move created to keep customers looking to shop online from defecting to rivals like Amazon or Walmart, which both charge for expedited shipping. More than three million items will be eligible for same-delivery.

Amazon also said Monday that it has expanded the number of items and locations where Prime members can get free same-day delivery. Amazon will likely release sales numbers after the holidays, so it'll be quite interesting to see exactly how much the offer helps the company out. One analyst, Colin Sebastian of Baird Equity Research, said the offer could shave 5 percent to 6 percent off Amazon's operating profit this quarter. That would be more than 12 percent of the $71.8 billion in sales that analysts now expect the company to report for the quarter.

Barbra Streisand Takes the Wheel for Carpool Karaoke
The British comedian had some amusing moments with the 76-year-old singing legend as she admitted that she's not the best driver. To calm herself down before a performance, she tells herself, "Let go and let god". "I get scared", she admitted.

The National Retail Foundation forecasts holiday retail sales will climb by up to 4.8% compared to a year ago.

The tool will be present in the Amazon app and will allow customers to place "selected products" in their home before they make a transaction using augmented reality technology.

When Amazon is your biggest competitor you have to think outside the box around the holiday season in order to entice customers away from the giant of online shopping. The company usually sets the final date toward the end of the season.

Comments