The new John Lewis Christmas advert featuring Elton John

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We then see a series of flashbacks from throughout his career, showcasing various performances of the track and its initial studio recording.

The 2m20s clip closes with a young Elton unwrapping a piano in what is supposed to be the sitting room of his home in his London home in the 1950s.

Sir Elton John is the star of this year's John Lewis Christmas advert, but the reaction to it on social media has been decidedly mixed.

As he plays it for the first time, the slogan appears: "Some gifts are more than just a gift".

"The ad tells the story of why Elton's piano was more than just a gift and we hope to remind customers of that special moment when they've given a gift at Christmas time that they know will be treasured forever", Inglis said.

It wasn't universally loved, with some complaining the advert was selling John's life, more than it was Christmas.

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John Lewis and adam&eveDDB have created an entire cultural moment out of the Christmas ad bonanza, with breathless news coverage anticipating what the brand will do, when the campaign will launch, and how the public might react.

This year's John Lewis spot uses another famous "John" to delicately bring to life the power of a life-changing gift - in this case a piano that he receives as a young child.

While it's not been confirmed how much Elton has received for the Christmas campaign, he was rumoured to be in line for a £5 million pay day.

The ad first airs on television tonight at 9.15pm during ITV's Dark Heart. Besides, while the annual John Lewis Christmas ads are a beloved holiday tradition, they're still ads.

Well, this year's ad has finally dropped and it is a treat. Customers will also be able to buy Elton John vinyl and CDs, and vintage inspired tour T-shirts.

Last year's John Lewis Christmas ad focused on the tale of Moz the Monster who lived under the bed of seven-year-old boy Joe.

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