LG Display declares war on motion blur with big screen OLED panels

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The LG Signature OLED TV R (model 65R9) will go on sale later this year, the company promises (although a price has not yet been cofirmed).

Its Signature OLED TV R is a next-generation telly which can roll itself up into a little box, unfurled when it's time for Eastenders and then put away at the press of a button. In the recent past, we have seen manufacturers opting for the more bigger and wider viewing experience, which results in large TV screen taking most of the space in the room.

Defining the next generation of television, the signature OLED TV R gives home television viewers infinite possibilities in designing their flawless viewing space with its innovative rollable display.

LG Display hasn't released any images of it 88-inch Crystal Sound OLED display at this time, but has shared some details. It offers users three modes - Full View, Line View and Zero View. In the Line View, users can choose from features such as Clock, Frame, Mood, Music and Home Dashboard.

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Then, when the screen is needed, it rolls out of the cabinet to provide a superthin 65-inch 4K HDR OLED panel with the speaker system turning to TV duties.

At last year's CES, Samsung exhibited a 146-inch "The Wall" Micro LED TV. The Alexa integration lets supported LG TVs function like a smart display or Fire TV device, showing information retrieved by Alexa on the screen and easily accessing Amazon Prime Music and Video content.

The tech firm wrote: 'LG has created a TV with a display that seems to magically appear and disappear, a revolutionary innovation that seems to defy logic.

With Apple HomeKit support, customers will be able to control their LG TV using the Home app or by asking Siri.