New software can be used to track shared Netflix accounts

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Most of us are using someone else's Netflix account or are letting their friends or even ex's leech off you Netflix.

Once data has been analysed, the streaming service can then decide the course of action for users believed to be sharing their passwords.

Synamedia, which recently received an investment from Sky, showcased the new tech at the Consumer Electronics Show in Las Vegas.

But this new software won't just be able to track down small time crooks, like your friends and family; it can also be used to detect and shut down large-scale, for-profit credentials sharing accounts. The software works by deciphering unusual or extreme patterns by users of streaming service accounts. However, a United Kingdom company named Synamedia has a plan of action to track down users who share passwords with others.

Fingers crossed we can stay watching on our ex's account for a little bit longer!

Once Synamedia finishes its analysis, the fate of the user in question is in the service provider's hands.

"Many casual users will be happy to pay an additional fee for a premium, shared service with a greater number of concurrent users", Racine said.

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While Netflix offers the ability to share with others, it is believed that standard is abused and log-in information is being shared with more than makes financial sense for the company.

"Using AI, behavioral analytics and machine learning, Synamedia Credentials Sharing Insight identifies, monitors and analyzes credentials sharing activity across streaming accounts", the company's website says.

Recent research from Magid found that roughly a quarter of millennials share their username and password for video streaming services with friends.

"Casual credentials sharing is becoming too expensive to ignore", said a Synamedia spokesman.

According to Synamedia, its system is now undergoing pilot trials at a number of undisclosed streaming firms.

Synamedia's machine learning program, called Credentials Sharing Insight, looks at where an account is being used, when it is being used, what content is being streamed, and what devices are being used to stream that content.